Centupli is a website design company based in Tulsa. Our primary goal is to protect your business and restore lives one website at a time. We do this by providing amazing services like website design subscriptions, website hosting, search engine optimization and much much more. If you’re looking for a partner to help you take your business to the next level, look no further than Centupli. We have been helping businesses for over 20+ years in IT related industries. We have the knowledge that you can’t get in college. In fact that’s what this entire IT insecurities blog is all about. For more information call us or contact us today at 918-218-2228 or at info@centupli.com.
Unique value proposition for Tulsa Website Design
The first thing that you need to do before you build any type of website is determine your unique value proposition. Unique value proposition or sometimes called a unique selling proposition is how you differentiate yourself in the market. This is like saying you only sell to new businesses building cheap websites. Or maybe you only sell to large businesses updating current Tulsa based website designs. These are just some options that could be your unique value proposition. Whatever it is, you need to nail it down. Every bit of marketing you do to the consumer needs to be focused on your specific niche. This unique value proposition allows you to determine what your specific target market is. This makes your marketing campaigns and efforts more effective.
Purple cow
What is a purple cow? The term purple cow comes from Seth Godin’s book where he discusses standing out in the crowded marketplace. You may have already guessed by the term what purple cows. But purple cow is what makes your business stand out in the marketplace. Think about a field full of hundreds of brown cows. Not any one of them stands out among the rest. When, however, you see a purple cow in that field, suddenly catches your eye. This is what we want to do with your business. Find something that makes you stand out.
Think about Chick-fil-A. Chick-fil-A uses an actual cow to market for them. It sticks in your brain when you see a cow painting assigned say the or chicken. It just makes sense and makes them stand out in the marketplace. Ask yourself today, “how do I stand out in my marketplace?”
Website goals
The next thing that you need to determine is your website goals. In the software development lifecycle sometimes this is called the requirements phase. This is when you determine everything that your website is required to do. Maybe you need a contact us form or to rank top in Google. These are all requirements that your website needs to fulfill. Make a list of all these requirements and how you’re going to fulfill them. You can’t just wish a website ranks high in Google. Maybe you thought before, “I sure wish I knew how my competition was ranking higher in Google than me.” The first step in determining that is to know what you’re doing currently.
Centupli for Tulsa based website design
Centupli offers a free 30 minute meeting to help you find the answers to these questions here today. We take you through the whole process from start to finish beginning with the unique value proposition, purple cow and website goals. Allow are trained representatives to help you build an amazing looking and ranking website. For more information call us today at 918-218-2228 or at info@centupli.com to get started. When you call the day, ask about our free website design prototype but we let you “try before you buy” our services.
As always, this post is part of the IT insecurities blog where we give you the knowledge you can’t get in college. If you have any questions or concerns don’t hesitate to email us at info@centupli.com. For our previous posts, check out this one here or here.