Website Designers in Tulsa | Evergreen Content

by | Feb 14, 2021 | Website Design | SEO

Today we are looking at how our website designers in Tulsa can help you create what is called “Evergreen Content”.  We will look at what Evergreen Content is and how we can create it.  Centupli is a Tulsa based website design and management company.  We can help you take your business to the next level with an amazing website.  

Unlike other website design companies, we don’t simply leave you high and dry.  Instead we offer you access to downloadable resources, SEO content writers, website designers and so much more all for a fixed price.  

If you want more information about Centupli and how we can help take your business to the next level, call us at 918-218-2228 or email us at info@centupli.com.  

What is Evergreen Content?

The first thing that we want to look at is “evergreen content”.  What is evergreen content?  Think about the tree.  An evergreen doesn’t lose its leaves like other types of trees do.  The same goes for website content that is written to last for a long time.  The best way to describe evergreen content is look first at what it isn’t.

What Evergreen Content ISN’T

Evergreen content isn’t temporary.  Think about your news posts that talk about the weather or temperature.  Chances are there are very few people that will care to look up what the temperature was on Feb. 2nd, 2021.  This kind of information isn’t very useful in driving potential customers to your website.

Evergreen content isn’t trendy.  Do you remember Zany Bands?  Those little rubber bands that would fall into shapes when you took them off?  They exploded in popularity, and then almost just as quickly as they came they went.  You don’t want to write posts about these contents. 

What Evergreen Content IS

Now that we have seen what Evergreen content isn’t, let’s finally see what it is.  Basically, it’s the exact opposite of what I just mentioned previously.  The content that has a large impact and that people will want to know about for a very long time is what you want to write about.  Think about things like website design or how to build the best desk.  

These are things that carpenters or business owners looking to market their business are going to want to know about.  That is the kind of content that you work really hard on for a few days and reap the benefits of for a few years or more.  These are the types of content that you want to write about. 

How to Create Evergreen Content 

You create evergreen content by thinking about who you want to target.  All good writing has a target audience.  Think back to your elementary school English class where they asked you to write a paper.  Maybe your teacher asked you to write it to your classmates or to your imaginary friend.  The point is there was an intended audience.  The same goes for writing SEO content and evergreen content. 

Make sure it isn’t trendy.  You want to find the balance between writing trendy pieces about your favorite products and topics that will be around for a long time.  The best is to find a way to combine them both.  Use the trend to get your audience’s attention and then use the more beefy content to keep them engaged in your website.

Can Website Designers in Tulsa Create This?

Traditional website designers in Tulsa are not going to know how to create this kind of website content.  In fact that generally isn’t even what they’re paid to do.  You don’t often pay a designer to write amazing website content.  You usually just get stuff that is ok or that passes the BS test. 

With Centupli, our subscriptions come with dedicated SEO content writers.  Building website text and writing evergreen content is their speciality.  

Centupli Offers the Best SEO Content Writers Around

Call Centupli today to see how we can help you create amazing content for your blog or website.  If you want to rank higher in Google SERPs, there’s no shortcut (regardless of what some people will try to tell you).  It really just comes down to who writes the best content.  You want to make sure that you get in front of your potential clients.  Centupli can help.  Click or call today at 918-218-2228 or at info@centupli.com for more information and to get started.  As always this content is written as part of our IT Insecurities blog where we give you the knowledge you can’t get in college.  Take the time to check out our previous posts here or here.