Today we are breaking down how to interpret the monthly website analytics report that we here at Centupli give you. If you are already part of the Centupli family, go ahead and skip down to this section here.
For nonmembers…
For those of you who are still on the fence about partnering with us here at Centupli, I want you to pay special attention to today’s post.
Unlike most website designers in Tulsa, we here at Centupli let you know upfront how your website is REALLY doing.
We want you to see for yourself exactly what is happening with your website. These things take time to grow, but here is the thing…
“You measure what you treasure.” and “Anything tracked grows.”
When you bring accountability instead of fantasy to your business, that is the only time that you can truly grow. It’s time to exit fantasyland and step into the real world. Knowing your website numbers is just one of the many ways that Centupli helps business owners like you do that.
Accessing your Website Analytics Report
Ok. So you have signed up for one of our amazing website management subscriptions.
Now what?
Well, each month you will receive an email letting you know that we have prepared a report specifically for you. This report will detail lots of information about your business’s website.
Our goal is to be as transparent as possible and to work with you to see what is truly working for you and what isn’t.
Your report should look something like this one above.
Understanding the Website Analytics Report
Now. If you are anything like me, when I look at the website report I can start to get overwhelmed. In this section we break down exactly what these numbers are and why they matter.
I have included screenshots to make your life 34.54% easier. Of course if you have any questions about how to interpret the numbers you are presented with here today, don’t hesitate to call us at 918-218-2228 or email us at info@centupli.com.
Potential Leads and Interactions
The Potential Leads and Interactions tab breaks down the Google Analytics data. For more information on what Google Analytics is, check out here.
Basically, this tab shows you everyone who visited your website.
Data Controls
The first thing to look at is our data controls. These give the parameters for the data we are looking at. In other words, by selecting the top drop down you can change the website or web application that you are looking at.
Note: Most people will only have one option in this drop down menu. If you are subscribed to the enterprise website management subscription, you may have multiple sites, web applications or mobile applications. You will then be able to toggle between all of them with this drop down menu.
Next, we can select the applicable date ranges that we want to look at. By default, you will see the previous month’s worth of data.
Dashboard Tickers
Here is a great article outlining the difference between users, sessions and page views, but here is the general overview.
- Users: Each distinct computer that accesses your website that didn’t access it before in the time period you selected.
- Note: This number will not increase if the same computer views your website again.
- In the above example this means that 83 different computers viewed our Centupli website for the particular month.
- As you can see, this is down -57% which means last month we had 196 computers look at our website.
- Total Users (or Return Visitors): These are users that have viewed your website in previous reporting periods (like last month or last year) and this is their second time visiting your website.
- Sessions: If the same user leaves and comes back again, it counts as 2 sessions. This is the number of times a user initially loads your website in a reporting period.
- Views (or Page Views): This is the number of places that users go in your website (after they create a session). Reference the sessions to see if users are going to more than one page before leaving your website.
Session Sources
This graph shows where users are coming from.
- Direct: These are people who physically visit the website by typing in “www.centupli.com”
- Referral: These are people who click on links from other websites to view our website.
- Organic Search: These are people who use things like Google or Bing to locate our website.
Session Geography
This tells us if we have a lot of spam traffic or if we have a lot of real traffic. Chances are that if you get hundreds of page views from people in India, China and other countries. These aren’t actually people that want what you are selling.
Session Frequency & Trends
This tells you how many times people are actually visiting your website versus other months or periods of time.
Visibility in Search Engine Results Pages
This next section talks about how your website is ranking overall against your competition. The Visibility in Search Engines tab shows us how good our search engine optimization really is. We get to see what our actual ranking is for certain keywords.
This data comes from the Google Search Console which we at Centupli automatically register you for when you purchase one of our website management subscriptions.
For more information about Google Search Console and how it works, check out our post on it here.
Basically the primary goal of this section is to show you what keywords your website is ranking for and where you could improve your search engine ranking.
Dashboard Tickers
- Average Position: Gives the overall ranking of your website in the search engine results pages.
- Impressions: This is the number of times your website appeared in the search results of a user.
- Aka. The number of opportunities for someone to potentially view your website.
- URL Clicks: This is the number of times someone clicked on your website from the search results.
- This doesn’t include paid advertisements and promotions.
- URL CTR: The URL “Click-through-rate” is calculated as the number of url clicks / impressions * 100
Query Breakdown
The above table gives the breakdown of each search term in relation to where your page ranks. That means that if you want to rank higher in one specific search term then you should write more content about that term!
Landing Pages Breakdown
This shows what URL people visited when they did click on your website from the SERPs. This could help you see what website pages need more SEO work or aren’t interesting to people.
Google My Business Analytics in the Website Analytics Report
The Google My Business Analytics page offers insight into the views and discovery of your Google My Business listing. If you aren’t sure what Google My Business is, you can check out our post here for more information.
Dashboard Tickers
- Direct Searches: These are people who search for your business by name.
- Discovery Searches: People who search for your business based on the category you are in. This would be something like searching for “Tulsa website designers”.
- Map Views: If a customer found your business via Google Maps.
- Search Views: If a customer found your business via Google Search.
- Phone Call Actions: The number of times someone calls you from the Google My Business Listing.
- Total searches: The combined number of direct and discovery searches.
- Total views: The combined number of map and search views.
We are here to help you
Well you made it! Of course this is not all there is to point out in your website analytics report. This article was simply meant to show you the highlights of information that you might need to succeed. If you have any questions don’t hesitate to call us at 918-218-2228 or email us at info@centupli.com.
If you are not a member of one of our website management subscriptions, what are you waiting for? We are now offering you a FREE “Try Before You Buy” trial. We will build you a completely interactive website design completely free.
Why would we do that?
Great question! We believe that you shouldn’t have to pay thousands of dollars upfront for something that you can’t even see with your own eyes. Now you don’t have to!
Take the time today to call us at 918-218-2228 and we will get started with you.