Today we’re going to talk about a very important concept for any Tulsa based website design. The Golden ratio is something that has been used throughout history to inspire amazing designs. All the Greek philosophers saw the Golden ratio in nature. The Golden ratio is all around us and flowers and architecture. It’s in paintings that you see every day. It’s even in the simplistic logos you find for companies like Microsoft and Twitter. Centupli uses concepts like the Golden ratio to build amazing Tulsa based website designs. For help building your amazing website design, call us today at 918-218-2228 or email us at info@centupli.com. When you call the day, ask about our free “try before you buy” website design prototype where we give you a completely free website design prototype.
What is the Golden Ratio?
Many designers shy away from the concepts of the Golden Ratio because they fear them to be “too mathematical”. Don’t let the word “ratio” scare you. Today we are going to break down exactly what the golden ratio is and how you can use it in your designs.
The definition given by wikipedia is…
“Two quantities are in the golden ratio if their ratio is the same as the ratio of their sum to the larger of the two quantities.” – Golden ratio
Now after hearing a definition like that you may be saying, “What in the heck are you trying to show us today!?” I DID say it isn’t complicated. You just have to stop looking at mathematicians to understand it.
Golden Ratio the Mathematical Definition
If you remember back to your college algebra class, you might (or might not) remember your professor telling you about infinite series and numbers. Especially if you took discrete mathematics, you will remember these summation series.
The golden ratio can be displayed mathematically in a lot of different ways. It can be shown as a line, an infinite series, an infinite number sequence, an algebraic equation and even geometrically.
The Fibonacci Sequence
If you remember back to your math classes, think about how a series is described. There is one specific sequence called the Fibonacci sequence that is intimately related to the golden ratio.
This sequence is described as…
But really it will make a lot of sense if we simply show an example of the sequence.
1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233, 377, 610, 987, …
Do you see the pattern?
The next number in the sequence is the sum of the previous two numbers. That means that each value gets progressively bigger.
The relationship between these numbers (especially when viewed in a geometric way) is where the golden ratio is derived. More than that it is what makes the ratio so useful in Tulsa based website design.
Golden Ratio Explained…Simply
The golden ratio is a mathematical equation that is found inside of nature everywhere, but it isn’t nearly as complex as that definition made it sound. So enough with the math right?
Here it is 1:1.618. That is the ratio. Look at the image of this shell above. The sum of the previous two areas equals the third. It continues and continues until you get this spiral.
You can use the number 1.618 to multiply width and height on fundamental design shapes like squares and rectangles to map out a design.
Fundamental Shapes in Logo Design
Nowadays the concept of the Golden Ratio permeates every part of design both in Tulsa based website design and in other areas like logos and architecture. Nearly every part of art can benefit from a solid understanding of the Golden Ratio.
Look at these logos. These are perfect examples of Golden Ratio design.
Both of these logos are common examples of the golden ratio in use. When you create a logo today, you have to think about how that logo will factor into your Tulsa based website design.
Everything in your brand needs to be interconnected toward making a customer feel like you are trustworthy. One of the greatest ways to do this is with the golden ratio.
Golden Ratio in Tulsa Website Design
When you design your website, make sure to keep the golden ratio in mind. It will translate your website design from small time to big time faster than any other concept can. When you design your website, think about the side of your header. According to Google’s material design, a 48px height header is a good starting point. This gives optimal clickability for small phone screens without being too small. Knowing how to use the golden ratio in your website will make it so that you don’t guess about logo heights, header heights or anything else.
One of the hardest parts of a design is knowing where to set the typography and image sizes. What about a logo width? What about the standard text font size (16pt)? In later discussions, we will talk about all of these questions.
Centupli your Tulsa Website Design Company
Centupli offers services ranging from Tulsa based website design to website hosting and maintenance. We offer everything you need to succeed in the world of online marketing. The current landscape is a competitive one. You need someone who is on your side who wants to help you succeed. That is where we come in.
Today when you call us at 918-218-2228 ask about our free 30 minute strategy session where we sit down with you and work to understand exactly what you need. Then because we believe that you shouldn’t have to purchase a website that you haven’t seen, we offer a free “try before you buy” website design subscription. This lets you see what you are purchasing before you pay a cent. All of this culminates into an experience we know will make you thankful to have a partner in your online marketing plans.
IT Insecurities Blog for Tulsa Website Design
As always, this post is part of the IT Insecurities blog. We know that there is knowledge you cannot glean from college. You might get some head knowledge, but there is no better teacher than experience. This blog seeks to make that experience known to you. We want you to be ahead of the game. That is why we build posts like this one here.