“No one will be able to find your website via a Google search if you don’t register your website with Google Search Console.”
Today we breakdown what exactly Google Search Console is. There are so many Google products sometimes it can be hard to understand what each one of them is used for.
Here is the 3 second answer: Google Search Console manages how and what the search engine algorithms see from your website.
Google Search Console Responsibilities
There are a few primary things that Google Search Console does for business owners wanting to rank their website high in Google’s algorithms. Here are the highlights of some of the most important things.
- Registers your website’s content with Google’s algorithms.
- Audits your site for compliance with Google rules.
- Shows your Google algorithm search ranking.
Let’s break each one of these things down and see exactly what it is doing.
Registers your website’s content with Google’s algorithms
When you first create your website, no one really knows that you exist. In fact, that is kind of the whole hard part of marketing your business… getting people to know you. One of the primary ways that you want to do that is by increasing your page rank (how high on the search results your website is).
The first step in doing that is to first let Google know that you exist. You have to tell Google’s algorithms about your website and to go check it out.
No one will be able to find your website via a Google search if you don’t register your website with Google Search Console.
This is one of the most important steps that you will EVER take toward ranking your website high in the search results.
Audits your site for compliance with Google rules
Google wants to make sure that the results that it displays to its customers are useful to them. Google doesn’t want to show your website to people if you can’t actually help them. That is where “compliance” comes into play.
Google wants you to abide by some pretty basic rules. Things like…
- Mobile compliance: Does your website look legible on a mobile device?
- High Load Speeds: Does your website take 3 days to load?
- HTML Structure: Kind of abstract if you aren’t a coder, but “HTML” is like the foundation of your website. If the foundation of a house isn’t solid, you can’t ever build a great house. The same applies to your website.
These things are generally solved pretty quickly if you know what you are doing and use the correct tools. Some such tools include things like WordPress, Drupal or the like. We here at Centupli build using WordPress.
Shows your Google algorithm search ranking
Now here is the thing that we really care about. Google Search Console will show you how high your website ranks in its’ results pages for certain keywords.
Think like this. If someone searches, “New car tires” vs “New cars” different businesses will show up.
The Google Search Console will tell you how high you ranked on any of these “keywords” that people are searching for.
Google Search Console doesn’t…
It doesn’t tell you anything about what happens after a potential customer clicks your website. That is what Google Analytics is for. And thankfully we have just the right blog post to explain the ins and outs of Google Analytics.
Check out this post here for more information.
Centupli can help and DOES
Here at Centupli we are experts at setting up and configuring your website to be visible in Google Search Console. We can help you register with Google Search Console and get started ranking higher in the results pages today.
For more information call us at 918-218-2228 or email us at info@centupli.com. If you are already registered as a member of our website management subscription service, you are already registered with Google Search Console along with Google My Business, Google Analytics and much more.
For a whole list of all of the things we do to help you, email us at info@centupli.com.